Commercial
Goliath, Attention to detail
Agency: Morgenland
Client: Goliath
Director: Mauri Chifflet
DoP: Emil Klang @ PANGKLANG!
Producer: Måns Lorentzen
The Dutch shoe brand Goliath has been around for almost a hundred years, but was relaunched in 2011.
These commercials, for the campaign site "Attention to detail" follow three craftsman communities who, like Goliath, pay big attention to the small details. We met baristas in Stockholm, printing enthusiasts in Rotterdam and urban farmers in London. The campaign was awarded 'Campaign of the year' by TheFWA.